HIGHTAIL 100

CLIENT:

Hightail 100, an ecommerce website offering 100% grass-fed bison meat delivered from their Montana Ranch, straight to your doorstep. They’ll ship your bison cuts frozen, packed to stay cold and fresh all the way to your kitchen.

PROJECT DETAILS

ART DIRECTION
WEB DESIGN
SOCIAL TEMPLATES

TIMELINE:

2024

40

NUMBER OF ORDERS

+

VIEW WEBSITE

VISUAL DIRECTION

SETTING AN ART DIRECTION FOR A Premium Bison RANCH IN MONTANA

WE HELPED BY

Hightail 100 is a working bison ranch in Montana offering 100% grass-fed, ranch-raised bison meat—available to order online and shipped frozen straight to your door. No feedlots, no shortcuts—just lean, nutrient-rich meat from animals raised the right way: wild, free, and with deep respect for the land.

Studio ANDRZ partnered with Hightail 100 to bring their vision to life. We explored fresh art directions that captured the rugged authenticity of the ranch, designed a clean and bold landing page to tell their story, and created social templates and marketing ads to help them launch strong and stay consistent across every channel.

01

HOW WE DID IT

Art Direction & Style Exploration

We explored multiple art directions to help shape the brand's visual identity—drawing from the raw beauty of the Montana landscape and the heritage of bison ranching. From color palettes to typography to lifestyle image direction, we built out style tiles that laid the creative foundation.

Landing Page Design

We designed a bold, modern landing page that balances storytelling with conversion—introducing the ranch’s values, product offerings, and simple online ordering process. The layout is clean, intuitive, and built to scale as the brand grows.

Social Media & Ad Templates

To support launch and ongoing marketing, we created a set of versatile social media and ad templates. These assets reflect the brand’s tone—rugged, honest, premium—and are optimized for both organic content and paid campaigns.