VISUAL DIRECTION

VISUAL DIRECTION OVERVIEW

Visual direction is the creative foundation that shapes how a brand looks, feels, and communicates. At Studio ANDRZ, we help clients define that direction with clarity and intention—crafting visual systems that are not only bold and cohesive but built to elevate their brand across every touchpoint.

serviceS INCLUDE

ART DIRECTION

EXPLORATIONS

STYLE TILES

STYLE GUIDES

REDESIGNS

BRANDING

BRAND TEMPLATES

MOCKUPS

2024 VISUAL DESIGN ACCOLADES

OVER 10+ Successful Rebrands

OVER 100+ Style Tiles Produced



VISUAL DIRECTION EXAMPLES

JAWZRSIZE

Jawzrsize is a fitness product designed to exercise and strengthen the muscles of the jaw, face, and neck.

SOLARO SHADES

Premium performance glasses designed by pros for athletes who never settle for anything short of the best.

STINGER SPORTS

The G2 Bat combines power and precision with a large, forgiving sweet spot—ideal for players who thrive on making hard contact and driving the ball to all fields.

OUR PROCESS

01. Discovery & Brand Alignment

We kick off by learning the heart of your brand - its values, voice, audience, and business goals. This foundational understanding helps us define how the brand should be visually positioned in its space.

02. Competitive Review & Visual Audit

We analyze current brand visuals, review competitors, and assess what’s working and what’s not. This step reveals design gaps and sets the stage for visual differentiation.

03. Moodboard Exploration

We curate moodboards of imagery, color, type, and design references that explore multiple creative directions. These moodboards help spark discussion and guide alignment on the visual tone and vibe.

04. Style Tile & Art Direction

We translate chosen moodboard elements into a defined style tile with typography, color palettes, image treatments, and UI accents. Each element is intentionally selected to reflect the brand’s voice, setting the foundation for consistent design.

05. Design in Context

We apply the visual direction to sample formats - like web pages, packaging, or social assets - to show how it functions in the real world. This step validates both the creativity and practicality of the direction across key touchpoints.

06. Approval & Design System Delivery

Once finalized, we package the visual system into a branded style guide or UI kit. This ensures consistency and clarity for all teams moving forward - whether in - house or with external collaborators.

■ FREQUENTLY ASKED QUESTIONS

  • Visual direction is the creative foundation that guides how your brand looks and feels. It includes choices like typography, color, imagery, layout style, and tone - all working together to express your brand consistently across every touchpoint.

  • It ensures your brand communicates clearly and consistently, making it more recognizable, memorable, and impactful. A strong visual direction helps build trust, stand out in competitive markets, and guide all future design efforts.

  • You’ll receive a visual style guide (or design system) that includes color palettes, typography, imagery guidelines, UI elements, and example applications like web or social. It’s a toolkit you can use for any future design needs.

  • Typically 2-4 weeks, depending on the scope and how quickly feedback is provided. We build in time for exploration, iteration, and client reviews.

  • Absolutely. Clearer messaging, better user experience, and elevated brand presentation all contribute to increased customer trust and purchase confidence - which directly supports sales and overall revenue growth.

WE ALSO DO

WEB DESIGN

Transforming web design into a dynamic blend of artistry & strategy, crafting visually stunning digital experiences that captivate users while staying true to each brand's unique identity & vision.

MOBILE APPS

Redefining app design by balancing creativity and functionality, delivering innovative and visually striking interfaces that are intuitive and seamlessly enhance the user experience

PREPARE FOR CREATIVE IMPACT.