NEW HAMPSHIRE GOLF
CLIENT:
The New Hampshire Golf Association (NHGA), a pillar of the state’s golf community since 1905, has steadfastly championed the game through tournaments, programs, and services for golfers of all ages. As NHGA continued to expand its reach and modernize its offerings, the organization recognized the need for a cohesive, updated visual identity that would resonate with both longtime members and a new generation of golfers. That’s where Studio ANDRZ stepped in.
PROJECT DETAILS
WEBSITE REDESIGN
SOCIAL DESIGN
VISUAL DIRECTION REFRESH
TIMELINE:
2024-2025
110
WEB TRAFFIC INCREASE
%
CATEGORIES
modernizING THE NHGA brand while preserving the organization’s LEGACY
WE HELPED BY
We partnered with NHGA to lead a complete visual and art direction overhaul that would modernize their identity while honoring their deep roots in New Hampshire golf.
01
HOW WE DID IT
Explore & Define
We kicked off with moodboards and style tiles to explore colors, typography, logo treatments, and imagery to shape NHGA’s future visual direction.
Design & Develop
We applied the chosen style to redesign NHGA’s website and crafted mockups for branded materials like scorecards, golf balls, tees, signage, and billboards.
Empower & Launch
To ensure long-term brand consistency, we delivered a suite of customizable social media templates, empowering NHGA’s team to keep their new look fresh and cohesive across all platforms
EXPLORATION:
We curated a visual collage of colors, typography, imagery, and textures to inspire conversation and align on the desired aesthetic for NHGA’s refreshed brand.
MOODBOARD CREATION
We designed multiple style tiles showcasing potential combinations of color palettes, fonts, and layouts, helping NHGA visualize different directions quickly and efficiently.
style tile development
We defined the emotional tone of the brand balancing tradition and modern energy to guide how the visuals should feel across all touchpoints
Visual Tone & Personality
feedback to direction finalization
We conducted collaborative sessions with the NHGA team, gathering input and refining designs in real time to ensure the final direction felt authentic and effective.
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